The Most Cringe-Worthy Red Carpet Moments in Hollywood History
A Billboard Dress For Macy Gray’s Album
Marketing strategies can take many forms, but Macy Gray’s approach at the 2001 MTV VMAs was undeniably unique. Instead of traditional banners or TV ads, she used her dress as a canvas to promote her album. On the front of her dress, she boldly displayed the release date of her new album.
Macy, a Grammy Award-winning singer-songwriter, added an extra motivational message on the back to encourage people to buy it. While the album’s success may not have matched her creativity, the “I Try” songstress’s unconventional promotion showcased her dedication to her work and has gone down in the MTV VMAs history.
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